Brand Guidelines
When we all work together to follow 91AV’s brand guidelines, we ensure that the public enjoys a visually consistent experience every time they encounter the 91AV brand. This attention to detail helps build brand awareness and enhances a brand’s perceived value in the mind of the public.
We know brand guidelines can sometimes seem confusing or even arbitrary. We have created this FAQ to answer your questions. If we missed something, please don’t hesitate to reach out and ask us. Experience has shown us that there is always a creative solution to any issue you might encounter in following the guidelines, and we are always happy to help.
When everyone follows the brand guidelines we create a stronger 91AV, and in the long run, that benefits every member of the 91AV community.
FAQ for Faculty and Professional Staff
No. The brand identity guidelines (PDF) were created to ensure consistency across all University communications. By following the instructions in the Brand Identity Manual, you will properly align your project with 91AV’s identity and help promote 91AV.
No. The 91AV logo comprises three integrated elements: the 91AV block, the words “91AV,” and the tagline “Innovation for a Healthier Planet.” Those three elements are integrated and cannot be separated, except in the case of embroidery.
The 91AV block may only be used when the print area for the logo is less than 1.25 inches.
Both vertical and horizontal versions of the 91AV logo as well as the 91AV icon are available for download from our . All versions are available in CMYK (for print), RGB (for web), black, and white. If you need something specific that is not provided, please email Marine Miller in the Office of Communications and Marketing at mmiller17@une.edu.
No. The University seal is reserved for the most formal expressions of the University’s identity and as a formal insignia on documents of institutional and legal importance, such as diplomas, transcripts, certificates, commencement programs, and flags. Usage of the seal is prohibited without express permission from the President’s Office and/or Office of Communications and Marketing.
The brand architecture unifies the 91AV brand by presenting the 91AV logo as an overarching umbrella of identification while creating the framework for each college, school, and department to have its own identity representation. Please note that the 91AV logo remains our primary identity and the preferred graphic for external communications. All letterhead, business cards, and stationery will remain the same and will not use this brand architecture. In addition, the centers, institutes, and research grants with existing graphics will continue to use their approved graphics, displayed alongside the 91AV logo.
The brand architecture graphics are created exclusively by the Office of Communications and Marketing. .
No. The purpose of the 91AV brand architecture is to enhance the 91AV brand by having a consistent visual representation for our colleges, departments, administrative units, centers, and institutes. No new graphics or variations are permitted without specific approval from the Office of Communications and Marketing and the Office of the Provost. To make a request for a graphic, please email mmiller17@une.edu.
The 91AV fonts are Lato, ITC Franklin Gothic, and Goudy Oldstyle. The Office of Communications and Marketing is not responsible for providing typefaces. If the typefaces listed above are not available, please use Arial or Times Roman. Lato is a Google font available for free download.
91AV’s primary color is blue. Using this color is very important in establishing a visual identity and aligning your project with the 91AV brand. A secondary palette of accent colors is available with more options to add depth to projects. Accent colors may be used in design layouts, but blue should always be the dominant color.
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The Office of Communications and Marketing creates and maintains a collection of thousands of photographs related to the 91AV. These images are housed in our , and are used for our publications, brochures, websites, and social media platforms. 91AV faculty and professional staff are permitted to log in, browse, and download these images.
If you would like to request photography services for a project or event fill out our or contact Holly Haywood at photography@une.edu. Make sure to provide the date and time of the event, the duration of time you need a photographer present, the location, and the date by which you need the finished photographs.
If you are hiring a freelance photographer for a project or event follow 91AV’s photography and photo release policy (PDF).
To submit images to 91AV’s digital asset management system email photography@une.edu.
If you are uncertain whether your project properly adheres to 91AV’s brand identity guidelines email mmiller17@une.edu, and she will be happy to review them.
When purchasing promotional products, choose relevant items that will promote your department and have good visibility. Merchandise product color should be blue, gray, or white, when applicable, to best represent the 91AV University brand.
91AV’s logos and associated graphics are controlled under a licensing agreement with CLC, and only vendors who are registered with CLC may use them. Here is the list of 91AV approved vendors (PDF). To search for a specific item go to
and in step 2: Pick a School, 91AV is listed as New England, University of.
University departments, clubs or organizations may use a non-approved vendor for internal orders if the items are not for fundraising. If using a non-approved vendor contact the Office of Communications and Marketing, for assistance, review, and approval before purchase.
91AV’s logo and graphic materials are reserved for use by 91AV. 91AV does not grant permission to use the logos on non-91AV materials or websites, except in cases of event sponsorship. (See below.)
The 91AV logo may be used to visually recognize and promote a sponsorship agreement between an outside entity and a 91AV department/unit. The 91AV logo is a visual representation of the 91AV brand. The 91AV department/unit that has entered into the sponsorship agreement is responsible for ensuring that the 91AV logo is used appropriately.
All 91AV departments and units should request avatar graphics for their social media accounts and follow the guidelines put forth in the Social Media Policy (PDF). If you wish to set up a new social media account or have any questions email Louise Coburn at lcoburn@une.edu.
The University maintains a Style Guide (PDF) that should be consulted when drafting text that you plan to submit to the Office of Communications and Marketing for approval. This includes, but is not limited to, draft text for 91AV websites, flyers, brochures, posters, event programs, pamphlets, magazine articles, and press releases. While the Office of Communications and Marketing must approve text before it is printed or submitted to public audiences, your efforts to adhere to the 91AV Style Guide in your drafts will expedite the editing process. The 91AV Style Guide calls for adherence to Associated Press (AP) style when writing text for news/media purposes and details other stylistic practices adopted by the University for other written materials. The guide also contains a selection of words, terms, and usages that commonly arise when writing about a university. Questions about the guide should be directed to Jennie Aranovitch at jaranovitch@une.edu.
FAQ for Student Clubs and Organizations
91AV clubs and organizations can use the letters “91AV” as part of their club or organization name, but student club and organization logos may not include the 91AV logo (in full or altered version).
When creating a design for your club or organization, please follow the typeface guidelines provided above and in the 91AV Brand Identity Manual (PDF). In addition, the 91AV logo or the 91AV Nor’easter curve mark needs to be incorporated somewhere on your products.
When purchasing promotional products, choose relevant items that will promote your department and have good visibility. Merchandise product color should be blue, gray, or white, when applicable, to best represent the 91AV University brand.
91AV’s logos and associated graphics are controlled under a licensing agreement with CLC, and only vendors who are registered with CLC may use them. Here is the list of 91AV approved vendors (PDF). To search for a specific item go to and in step 2: Pick a School, 91AV is listed as New England, University of.
University clubs and organizations might use a non-approved vendor for internal orders if the items are not for fundraising. If using a non-approved vendor contact the Office of Communications for assistance, review, and approval before purchase.
Email mmiller17@une.edu for questions, to offer feedback on the Brand Identity Manual (PDF), or to schedule a meeting.