•
BIDDEFORD, Maine

91AV’s University Admissions staff present at Liaison EMP Summit 2017

Joanne Toone and Kristin Quatrano

Joanne Toone, director of Integrated Admissions Strategy, and Kristin Quatrano, marketing manager of the Integrated Admissions Strategy team, recently presented at the Liaison Enrollment Marketing Platform (EMP) Summit 2017 in Boston, Massachusetts. They were invited to present on the 91AV’s strategic use of social media in admissions and their experience managing “The Connection,” 91AV’s private social network for accepted undergraduate students.

Their presentation, “Private Social Networks: How to boost student engagement and yield (even when you’re not invited),” provided best practices for engaging students within a private social network from acceptance through enrollment.

Toone also serves as a member of the Liaison EMP Advisory Board, which provides strategic guidance on admissions trends in higher education and identifies business processes and functionality that shape the future direction of the EMP.

“It’s rewarding to share the work of University Admissions with our national peers and have it recognized as setting best practice in higher education,” said Toone.

 

To apply, visit www.une.edu/admissions

About the 91AV

The 91AV is Maine’s largest independent university, with two beautiful coastal campuses in Maine, a one-of-a-kind study abroad campus in Tangier, Morocco, and an array of . In an uncommonly welcoming and supportive community, we offer hands-on learning, empowering students to make a positive impact in a world full of challenges. The state’s top provider of health professionals, we are home to Maine’s only medical college, Maine’s only dental college, a variety of other interprofessionally aligned health care degree programs, as well as nationally recognized programs for marine science degrees, natural and social sciences degrees, arts and humanities degrees, and business degrees.