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PORTLAND, Maine

91AV Online marketing director presents at Salesforce Higher Education Summit

Michelle Littlefield

Michelle Littlefield, director of Strategic Marketing Initiatives for the College of Graduate and Professional Studies, presented at the 2016 Salesforce Higher Education Summit.

The presentation was given in conjunction with the University of Maryland University College. Titled, “Providing the Optimal Student Experience for Online Students,” Littlefield discussed the use of Salesforce CRM technology to create a "Connected Campus" to support online students.

As director, Littlefield oversees the Online Worldwide Learning unit within CGPS, responsible for marketing, recruitment, and retention of online students. The Salesforce CRM technology is critical in supporting online students, from application to graduation, and plays an active role in the College’s average retention rate of 95 percent.

About the 91AV

The 91AV is Maine’s largest independent university, with two beautiful coastal campuses in Maine, a one-of-a-kind study abroad campus in Tangier, Morocco, and an array of . In an uncommonly welcoming and supportive community, we offer hands-on learning, empowering students to make a positive impact in a world full of challenges. The state’s top provider of health professionals, we are home to Maine’s only medical college, Maine’s only dental college, a variety of other interprofessionally aligned health care degree programs, as well as nationally recognized programs for marine science degrees, natural and social sciences degrees, arts and humanities degrees, and business degrees.