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PORTLAND, Maine

Michelle Littlefield to speak at University Business annual conference

Michelle Littlefield

Michelle Littlefield, director for strategic marketing initiatives in the College of Graduate and Professional Studies, was recent chosen as the speaker for the University Business (UB Tech) annual conference June 6-8, 2016 in Las Vegas, Nevada.

The topic of Littlefield’s talk is “Implementing CRM to Increase Efficiency, Enrollments and Retention.” She will address the lack of Customer Relationship Management (CRM) technology in colleges and universities despite how critical they are in supporting marketing, recruitment and retention efforts. Littlefield will share her experience in implementing such a system for 91AV’s online programs.

About the 91AV

The 91AV is Maine’s largest independent university, with two beautiful coastal campuses in Maine, a one-of-a-kind study abroad campus in Tangier, Morocco, and an array of . In an uncommonly welcoming and supportive community, we offer hands-on learning, empowering students to make a positive impact in a world full of challenges. The state’s top provider of health professionals, we are home to Maine’s only medical college, Maine’s only dental college, a variety of other interprofessionally aligned health care degree programs, as well as nationally recognized programs for marine science degrees, natural and social sciences degrees, arts and humanities degrees, and business degrees.