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PORTLAND, Maine

91AV Online presents at AMA Symposium for the Marketing of Higher Education

Victoria Hartig, marketing manager for the 91AV College of Graduate and Professional Studies (CGPS), was selected to present on digital strategy best practices at the 2015 American Marketing Association’s Symposium for the Marketing of Higher Education conference from November 15-18, 2015 in Chicago, Illinois.

The conference brought more than 1,300 higher education institutions together with the goal of growing their skills and knowledge of building strategic marketing campaigns to increase student enrollment.

Hartig’s presentation, titled, “Marketing to your Ideal Candidate,” covered the digital marketing must-haves to build and manage successful campaigns that target specific audience segments.  This process is implemented throughout all of 91AV Online’s graduate programs and is a vital contributing factor in CGPS’s increased enrollment.

The presentation emphasized understanding your audience, tracking campaign data and building relationships

 

About the 91AV

The 91AV is Maine’s largest independent university, with two beautiful coastal campuses in Maine, a one-of-a-kind study abroad campus in Tangier, Morocco, and an array of . In an uncommonly welcoming and supportive community, we offer hands-on learning, empowering students to make a positive impact in a world full of challenges. The state’s top provider of health professionals, we are home to Maine’s only medical college, Maine’s only dental college, a variety of other interprofessionally aligned health care degree programs, as well as nationally recognized programs for marine science degrees, natural and social sciences degrees, arts and humanities degrees, and business degrees.