91AV

The mission of the Bachelor of Arts in Communications is to provide exceptional and supportive faculty and to offer relevant curricula that will help prepare students to thrive in an ever-changing world. More specifically, the degree strives to

• Prepare students for ethically and socially responsible roles in their chosen professions and society
• Develop in students the ability to recognize, analyze, and solve problems
• Help students achieve their personal and career goals
• Prepare students for entry-level positions in either the private or public sector and/or to prepare students for coursework at the graduate level

1. Communication majors must earn a minimum of a 2.0 GPA ("C") in all Communications required courses and all additional required courses.
2. Communication minors must earn a minimum of a 2.0 GPA ("C") in the two required courses and the four elective courses.

The program goals of the Bachelor of Arts in Communications are strongly focused on providing our students with the oral, written, technical and critical thinking skills that are necessary for them to function effectively in the professional world and their personal lives. Learning outcomes for the degree relate to the teaching of communication skills and practices that extend across different communication contexts. The learning outcomes listed here are built upon the core competencies that are inherent in each course required for the degree.

1. Demonstrate oral communication skills expected of a future professional in the field.
   Indicators of achievement are as follows:
   • Effectively speak in public settings
   • Apply advanced decision-making processes within groups
   • Negotiate and collaborate effectively
2. Demonstrate written communication skills expected of a future professional in the field.
   Indicators of achievement are as follows:
   • Write for specific purposes and situations
   • Write informatively, persuasively and clearly
3. Use current technology related to the communication field effectively and ethically.
   Indicators of achievement are as follows:
   • Use a range of applications software effectively
   • Use communication technology effectively and ethically in a professional setting.
   • Understand the limitations of technology
4. Competently employ digital media in professional settings as an effective communication tool. Indicators of achievement are as follows:
   • Have a working knowledge of media story structure
   • Create media content that communicates effectively using a variety of tools
   • Contribute to the production of media content by serving in different roles and working effectively in teams

The Minor in Communications examines questions about society, business, and communication practices with critical attention to the newest media and computer-related technologies. Students will explore communications theory and also learn how to communicate effectively using a full range of media channels including new media technology. Upon completion of the minor, students will be able to:

• Demonstrate an understanding of the history and evolution of communication and the role of societies and institutions in shaping communications.
• Articulate and apply the theories and best practices for the use and presentation of images and digital information including audio and video.
• Apply tools and technologies used in the communications professions.

Elective Courses

We offer qualified students the option of graduating with Honors. This includes significant research, scholarship or creative activity under the direction of a faculty member. Interested students should consult with their advisor. 

See Undergraduate Admissions.

See Undergraduate Admissions.

Tuition and Fees

Tuition and fees for subsequent years may vary. Other expenses include books and housing. For more information regarding tuition and fees, please consult the Financial Information section of this catalog.